Challenging Climate Myths: Science, Media, and Public Trust

This webinar features a keynote address by Professor Emily Shuckburgh, Director of Cambridge Zero, followed by a fireside chat with Dr Eileen Culloty, Deputy Director, DCU Institute for Media, Democracy, and Society. Together, they will discuss the persistence of climate change myths, the role of the media in shaping public understanding, and how fact-checking, improved communication, and public engagement can counter misinformation. The discussion will highlight how false narratives can undermine climate action, and how researchers, communicators, and the public can work together to build a more informed and constructive debate. This event is part of the IIEA’s REthink Energy series, organised in partnership with ESB. Professor Emily Shuckburgh CBE is a world-leading climate scientist and science communicator, who is the director of Cambridge Zero, the University of Cambridge’s ambitious climate change initiative. Prof Shuckburgh is a mathematician and Professor of Environmental Data Science at Cambridge’s Department of Computer Science and Technology. Dr Eileen Culloty is an Assistant Professor in the School of Communications, DCU and Deputy Director of the DCU Institute for Future Media, Democracy, and Society. Her work focuses on disinformation, media literacy education, and the future of public media.