Side Hustle School Ep. 3044 - Q&A: “Why do authors offer pre-order bonuses?”
May 2, 2025
Curious about pre-order bonuses for books? This discussion uncovers whether they truly boost sales or just add more tasks for authors. Discover strategies to craft compelling offers and tackle the challenge of reader fatigue. The conversation emphasizes the importance of meaningful bonuses that enrich the reading experience. Tune in to explore how to make your book launch successful!
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Pre-orders Boost Early Sales
- Pre-order bonuses help consolidate sales in the critical first 2-4 weeks after book release.
- This early momentum affects bookstore stocking and bestseller lists impact significantly.
Make Bonuses Unique and Valuable
- Avoid generic bonuses that create reader fatigue and skepticism.
- Offer unique, valuable, and relevant bonuses to create compelling offers and deepen audience connection.
Be Selective and Authentic
- Be selective about offering bonuses to avoid overwhelming yourself or readers.
- Communicate honestly why bonuses are offered and how they enhance the book's value.