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Laying out the negatives upfront is a powerful strategy for establishing trust with potential investors. Rather than solely highlighting the positives of storage investments, discussing the known risks, such as property tax challenges and declining population growth in certain areas, sets realistic expectations. This honesty not only fosters confidence in the speaker's integrity but also engages investors more deeply in the conversation about the deal. By proactively addressing potential downsides, investors tend to appreciate the straightforwardness and often feel more inclined to express what they find attractive in the investment opportunity.