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Pro Politics with Zac McCrary
Jenifer Fernandez Ancona, co-founder of Way to Win, on Effective Progressive Messaging
Oct 17, 2023
Jenifer Fernandez Ancona, co-founder of Way to Win, discusses her transition from journalism to political activism, the founding and purpose of Way to Win, improving Democratic messaging, and effective messaging strategies for Biden Democrats.
48:54
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Quick takeaways
- Democrats need a zoomed out message that unifies the entire coalition and focuses on protecting freedoms and the importance of voting.
- Latino voters are concerned about the economy and feel that the Biden administration needs to effectively communicate their actions to address economic challenges and counteract divisive narratives.
Deep dives
Need for a zoomed out message
It is crucial for Democrats to have a zoomed out message that encapsulates their vision for a better life. Rather than narrow messaging that targets specific demographics within the coalition, a broader message that unifies the entire coalition is needed. This overarching message should focus on protecting freedoms and the importance of voting in elections to safeguard those freedoms.
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