ACTIONABLE TAKEAWAYS

Foster belonging to engage the prefrontal cortex: Sales reps thrive when they feel they belong, as it activates their prefrontal cortex, leading to passion—a key trait in top reps.
Start with one-on-one exercises before group activities: Begin with individual sessions like "Rosebud Thorne" to ease reps in before moving to larger group exercises.
Use the 'Four H's' to build deeper connections: Ask reps to share four things—history, a hero, a heartbreak, and hope—to foster trust and authenticity.
Gradually share personal insights: Start by setting the example, then have reps journal, share one-on-one, and finally share with the group, building comfort step by step.

ALEX'S PATH TO PRESIDENTS CLUB

RESOURCES DISCUSSED

CanCon Podcast Ep. 2: Is Winter Coming for Canadian tech?