

True North: Why Bitcoin Treasuries Are the Hottest Bet in Public Markets
27 snips Jun 24, 2025
Jeff Walton, founder of True North, and Ben Werkman, CIO of Swan, join Tim Kotzman, host of The Bitcoin Treasuries Podcast, to discuss the revolutionary impact of Bitcoin on corporate treasury strategies. They highlight how companies are enhancing transparency and investor relations by integrating Bitcoin into their balance sheets. The trio dives into long-term investment strategies, the importance of market net asset value, and innovative solutions for wealth management, emphasizing Bitcoin's role in shaping the future of finance and community engagement.
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True North's Origin Story
- Jeff Walton started True North to be a consistent, true source of information for MicroStrategy investors.
- He wanted to avoid a single point of failure like the GameStop frenzy and provide transparent guidance through mania.
Be Transparent About Investment Views
- True North committed to transparency by openly discussing their long Bitcoin thesis and trades.
- They advise not to blindly follow investment advice but to understand the long-term Bitcoin treasury thesis.
Valuing Bitcoin Treasury Companies
- Bitcoin treasury companies are valued not just by Bitcoin holdings but by broader equity valuation frameworks.
- Applying traditional equity valuation like price to book reshapes market thinking about these companies.