During an insightful discussion, Ophelia explores the nuances of the rapidly growing crypto space, shedding light on the critical role her company, 21Shares, plays in its development. Our discussion also covers the Global Crypto Classification Standard (GCCS). She shares valuable insights on why the GCCS was formed, emphasising its potential to bridge the gap between traditional finance and the intricate realm of crypto-assets. We also delve into the challenges it took to get this off the ground.

Ophelia shares many engaging stories about the birth and growth of 21Shares – its inception, key milestones, value proposition, and geographic expansion. During the episode, we speak about the company's diverse product offerings and the vital role its partners play, including market makers and custodians. Sustainability is a fundamental value of 21Shares, and we find out it was brought to the forefront due to their pledge to offset carbon emissions, particularly from on-chain crypto transactions. Our conversation ends with a discussion on 21Shares' green initiatives, their strategy for choosing such projects, and their vision for tackling upcoming environmental challenges.