Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create new recipes or troubleshoot unexpected challenges? This session emphasizes the importance of team members not only following standard operating procedures but also comprehending the underlying principles.

Join our panel of experts as they discuss effective strategies for educating, training, and building a knowledgeable team. Whether you’re in brewing, event planning, or any other industry role, you'll gain valuable insights on how to empower your team to think critically and independently.

Panelists:

Aaron Tellier (Replay Brewing)
M. David Gonzalez (Beer & Brewing Professional)
Tyler Forbes (Burzurk Brewing)

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in-person for CBP Connects

Half workshop, half networking

San Diego, CA | December 10-12, 2024

Grab your spot now at https://cbpconnects.com/

The Meaning Behind the Madness: Understanding the Whys of Brewing