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From Trump's mastery of attention to fashion's new masculinity, exploring January's most thought-provoking cultural signals
In this episode, Igor and Johannes kick off 2025 with a new monthly format exploring the media and cultural phenomena that captured their attention. They dive into two key topics that set the tone for the year ahead:
First, they examine Chris Hayes and Ezra Klein's conversation about the attention economy and its implications for politics, drawing parallels between U.S. and German political landscapes. The discussion reveals how attention, rather than traditional metrics like fundraising, increasingly shapes political outcomes and cultural discourse.
Second, they explore the role of curiosity and informed naivety through the lens of ERL, a Venice Beach fashion brand that offers an alternative approach to masculine aesthetics. This leads to broader reflections on meta-modernism and ways to engage with complex cultural topics beyond pure cynicism or oversimplification.
The episode concludes with updates on GLP-1 medications, exploring new research about natural alternatives and emerging evidence about their effects on addiction, bringing fresh perspective to themes from previous seasons.
Chapters:
00:00 - Introduction & New Format
02:14 - Attention Economy in Politics
14:45 - ERL & Meta-modernist Approaches
29:22 - GLP-1 Updates & Natural Alternatives
44:51 - Closing Thoughts
Links:
This episode marks a shift to a new monthly format where Igor and Johannes will reflect on the articles, conversations, and cultural phenomena that shaped their thinking. The discussion weaves together themes of attention economics, cultural aesthetics, and health trends while maintaining the show's focus on helping listeners update their mental models of how the world is changing.
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Follow the Rabbit is a Known Unknowns production
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Follow the Rabbit is hosted by Igor Schwarzmann & Johannes Kleske
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