16: Driving Growth by Aligning Sales and Marketing Metrics w/ Tom Grubb

When’s the last time your marketing and sales teams sat in the same room?

Do they know each other’s objectives?  Are they contributing directly to the other side’s success?

Tom Grubb is the Chief Strategy Officer at Digital Pi where his role centers helping companies do great things with marketing technologies. He specializes in getting decision makers to think about the outcomes and objectives of their marketing investments.

Executives can often get distracted with shiny pieces of new marketing technology, and Tom has seen countless examples of companies focused on the “best” technology rather than the actual end goals they are looking to accomplish.

While working with clients, Tom asks a lot of questions.  His background makes him well suited for his job because he has a long history of working in the technology, marketing leadership, and product marketing spaces.  He can see the big picture, the little details and he understands the overall technology landscape.

As a veteran marketer, Tom understands just how important it is to have aligned metrics for sales and marketing.  It’s more important than the metrics themselves! In this episode of B2B Revenue Acceleration, we spoke to Tom about how to align key metrics, viewing marketing in a different light, and choosing the right tech stack.