It can be hard to imagine, but your audience is living in an entirely different reality than you, and if you want to sell to them more effectively, you'll have to try and understand it.

In this video, I break down why your audience is so afraid of buying, and how you can help dissolve their fears and turn them into customers.

0:18 - Living Life in Fear

1:20 - Acting With Empathy

2:25 - Lessons in Failure

3:20 - Improving Your Self-Image