In episode 73 of Venture Everywhere, Jenny Fielding, co-founder and Managing Partner of Everywhere Ventures, talks with Aaron Holland, co-founder and CEO of Attend — a leading B2B ticketing technology company modernizing how people access live events through flexible, scalable products. Aaron shares Attend’s evolution from its origins as a consumer-facing app to a high-growth B2B platform now powering ticketing for major sports teams, universities, and entertainment organizations. He also discusses how Attend is building mobile-first, revenue-generating tools that align with the behaviors of modern fans and drive innovation across the live events industry.

In this episode, you will hear:

Using modular, API-first tools to meet high-volume, diverse ticketing needs
Creating ticketing experiences to meet the next generations’ demands
Blending online and offline fan experiences as the future of live events
How mobile browsing and after-hours behavior influence product design decision
Attend’s roadmap to international and non-sports markets

Learn more about Aaron Holland | Attend

LinkedIn: https://www.linkedin.com/in/aaholland

Website: https://www.attend.tech/

Learn more about Jenny Fielding | Everywhere VC

Linkedin: https://www.linkedin.com/in/jennyfielding

Website: https://everywhere.vc/

Swipe, Tap, Attend: Aaron Holland with Jenny Fielding