The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing Scaling Service Companies Through Data-Driven Marketing with Tyler Dunagin
May 12, 2025
Tyler Dunagin, an entrepreneur and founder of Termserve, shares his journey in creating a brand platform for property management services. He emphasizes the importance of understanding target audiences, revealing that property managers, not owners, are key clients. Tyler discusses using data-driven marketing to uncover additional service opportunities and the innovative 'Edge Strategy' for growth. He highlights the significance of personal branding in the digital age, with LinkedIn as a prime platform for engagement and credibility.
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Entrepreneurship in Property Services
- Tyler Dunagin built a platform of niche service brands for large US property managers.
- His companies cover turnkey services like painting and flooring, innovating with patented products and software.
Focus on High-Value Clients
- The complicated multifamily housing market is archaic yet predictable and growing.
- Serving a few large property managers yields bigger lifetime value than many small customers.
Network Effects in Business
- Building interconnected service businesses creates network effects benefiting all units.
- Each new client or supplier increases the value of the entire ecosystem Tyler built.
