Danielle Rice, the Chief Technology Officer at Dunham+Company, joins the show to discuss how to move from tactics to strategy when using data in your organization. In the episode, we will learn how to best understand your audience by not only considering their interests, but also taking it a step deeper and understanding specific demographics and interactions that ensure your data strategy accomplishes your core objectives. Also, Danielle explains the importance of data governance to help you avoid future headaches!
