71. Whitepaper 10: Ingreso digno

In this book, John Mackey and Raj Sisodia argue for the inherent good of both business and capitalism. They illustrate how well-known companies like Whole Foods Market, Southwest Airlines, Costco, Google, and Patagonia use four tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment. The authors advocate for a more cooperative, humane, and positive future by advancing capitalism toward its highest potential through these principles.