Clicks 2 Bricks Ep 99: Casey Terrell is the former CMO of SPB Hospitality (Logan’s Roadhouse, Gordon Biersch Brewery)
In today’s episode, we delve into the world of digital transformation in the restaurant industry with industry expert, Casey Terrell. Casey is a highly respected marketing professional with vast experience in the restaurant industry, particularly in digital transformation, technology adoption, and multi-location marketing roles. In our conversation, we discuss Casey's career trajectory and professional experiences, the integration of technology into marketing strategies, the state of digital transformation in the restaurant industry, and the evolving relationship between CMOs and CIOs. We explore the concept of digital transformation, the challenges faced by restaurants in adapting to technological advancements, and the role of marketing in driving innovation and customer experience. Gain valuable insights into the evolving marketing landscape in the restaurant industry, the qualities and considerations in choosing tech partners, the value of loyalty programs and the impact of personalized marketing approaches, the challenges and strategies of balancing brand-building efforts with performance marketing, and much more! Join us as we uncover what qualities will make you stand out in the marketing landscape and the nuances of digital transformation with Casey Terrell!
Key Points From This Episode:
- Cassey’s military background and how Burger King started his marketing career.
- Learn about the various roles and responsibilities he has had over the years.
- Transitioning from multi-location into packaged goods and shaking up the CPG space.
- Hear how he became the digital transformation expert he is today.
- The state of digital transformation in the restaurant industry and what needs to change.
- Unpack the changing dynamics between traditional CIO and CMO roles.
- Discover the essential qualities and considerations in choosing tech partners.
- Building technology in-house versus partnering with external vendors.
- Balancing the demands of the brand with performance marketing.
- He shares the impactful role his mentors have played in his career.
- Final takeaways and advice for budding marketers in the restaurant space.
Links Mentioned in Today’s Episode: