Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your goals, build stronger connections with your ideal clients, cement customer loyalty, and attracting a tribe.
In this episode of the Content Sells podcast, Suzi Dafnis and Michelle Falzon go over the steps to creating a manifesto for your business - from getting in a writing headspace to distribution, and give examples of several strong business manifestos in action today.
Listen to this episode to hear more about:
- Word choice
- Design – format, appearance, and distribution
- Types of manifestos and where they’re best used
- Selling your manifesto (or not)
- Polarising your audience
Also mentioned in this episode:
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works