Keynote - The DNA of Cities x CityDNA

One of the key ideas that we have been developing in this podcast series is that it is possible to decode, unlock and optimise the distinctive ingredients and traits in any city; their DNA. In this episode, we are going to discover how this DNA is helping leaders in the investment, tourism, convention and destination industries in cities to tell the authentic stories of their cities. We’ll also reveal why this is becoming more important for both attracting visitors and building strong local civic support for the visitor economy.  

We are delighted to be joined today by  Barbara Jamison-Woods, Jurgen Moors and Flavie de Bueil from the City Destinations Alliance, a European knowledge sharing alliance for cities and urban regions. 

Barbara is the Head of Business Development and Tourism Partner Engagement at London & Partners and she is the President of CityDNA. Jurgen is the Managing Director of the Maastricht Convention Bureau and he is a Board member at CityDNA. Flavie is the Chief Operating Officer of CityDNA.

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Bass Vibes - Rollin at 5 by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 License. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100462

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Sound design by Tom Harrington and Dainius Kacinskas.