The YouTube Loophole Printing $1M+ for SaaS Startups Right Now

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Sep 15, 2025

Cody Schneider, founder of graphed.com, shares insights on leveraging YouTube creators for influencer marketing. He outlines a step-by-step playbook for acquiring customers through strategic partnerships, emphasizing the importance of reaching out to over 100 creators. Cody discusses identifying underpriced creators and providing them with affiliate commissions to drive conversions. He also highlights automating outreach processes and explains how to track ROI effectively, making it easier for SaaS startups to scale and thrive in a competitive market.

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00:00 / 00:00

Run Affiliate-Powered YouTube Sponsorships

Use YouTube creators plus affiliate commissions to acquire initial customers for niche SMB products.
Reach out to creators, pay for videos, and track conversions with affiliate links to measure ROI.

00:00 / 00:00

YouTube Videos Are Evergreen Product Demos

This strategy is powerful because longer-form YouTube content acts as an evergreen product demo.
Affiliate links in descriptions enable direct, trackable ROI that short-form channels often cannot provide.

00:00 / 00:00

Find Mispriced Creator Attention

The market for smaller creators is inefficient because many underprice their value.
Contacting many creators lets you find underpriced channels that create marketing arbitrage.

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Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links.

Timestamps:

00:00 - Intro

01:03 - Why partner with Youtube Creators

04:38 - How to find and contact YouTube creators

08:11 - Crafting the email and follow-up strategy

09:26 - Overview of the Strategy

14:42 - The value of underpriced attention

19:12 - The numbers and scaling the process

22:06 - Biggest Bottleneck

22:50 - Automating the process

24:47 - Why start now

Key Points:

• YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature

• The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions

• This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves

• The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content

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FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com

X/Twitter: https://x.com/codyschneiderxx

Youtube: https://www.youtube.com/@codyschneiderx