He gave me 3 creator tool ideas that will print money

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Aug 7, 2024

Join Tibo Louis-Lucas, the visionary Founder of Revid.AI, as he reveals game-changing ideas for creator tools. Explore brand-influencer matchmaking 2.0, where AI curates creator applications, streamlining collaborations. Discover the Mini-Tools Strategy, driving user engagement through simple, effective tools. Tibo discusses the enduring power of SEO and the unique human touch needed in content creation. Plus, he proposes a 'Certified No AI' suite, catering to the growing demand for authentic, human-centric alternatives!

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INSIGHT

Creator Marketplaces Still Ripe for Innovation

Creator marketplaces are not saturated, despite many existing startups.
There are always new ways to innovate and connect brands and creators.

ADVICE

Reverse Marketplace Model

Reverse the typical marketplace model: build a "link tree" for brands.
Creators can apply to sponsorship opportunities curated by AI.

ANECDOTE

TweetHunter's Sponsorship Page

TweetHunter successfully used a simple sponsorship application page for creators.
It was easy to set up and attracted many applications.

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I’m joined by Tibo Louis-Lucas , Founder of Revid.AI, as we explore a wide range of Creator tool ideas and business opportunities

1) Brand & Influencer Matching 2.0
• Passionfruit's success shows there's still room for innovation.
• Idea: Flip the model. Create a "link tree" for brands, not creators.
• Use AI to curate & rank inbound creator applications.
• Brands save time, creators find opps. Win-win.

2) Framework: Mini-Tools Strategy for Growth
• Build small, useful tools related to your core product.
• Example: Taplio's LinkedIn video downloader drove 1M+ monthly visitors.
• Key insight: The simplest ideas often outperform complex ones.
• Let users try core features without signing up. Genius!

3) SEO Isn't Dead (Despite ChatGPT)
• Action-based queries (e.g., "compress video") will still drive Google traffic.
• Double down on building useful web tools.
• They'll likely remain relevant even as AI search evolves.

4) Content strategy: Humans + AI is the future
• Don't rely 100% on AI for content creation
• Combine AI assistance with genuine human experiences.
• Story-driven content will always stand out.
• Bonus Insight: Anti-positioning is underrated.

5) "Certified No AI" Product Suite
• As AI-generated content floods the market, there's opportunity in the opposite direction.
• Idea: Build a suite of "certified no AI" tools for content creation.
• Position as the authentic, human-centric alternative.
• Tap into growing AI fatigue.

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Episode Timestamps

0:00 Intro
01:35 Startup Idea 1: Brand & Influencer Matching 2.0
15:22 Framework: Mini-Tools Strategy for Growth
22:56 Framework: SEO is evolving
28:06 Framework: Content strategy: Humans + AI is the future
33:54 Startup Idea 2: "Certified No AI" Product Suite