How to avoid the 'Three-Generation-Curse' with Ben Law the Financial Bloke

The three-generation curse. Perhaps you've heard this ominous phrase before. Farming families know the reality all to well that their land and careers are built over generations. So why is it so common to hear stories of how quickly all that hard work can become undone?  And is it possible to avoid this curse?

In this episode of Humans of Agriculture, we sit down with Ben Law, a former financial advisor who had enough of the fluff and became "The Financial Bloke" and founder of AgriCoach. Ben shares growing up on a New South Wales cattle farm to build a successful financial advice practice and ultimately stepping away to focus on his passion for empowering farming families.

Now he helps families navigate the complexities of succession planning, protect generational wealth, and avoid the "three-generation curse." Ben reveals his approach to fostering high-performing families and discusses balancing financial strength with strong family relationships.

In this episode, you’ll hear about:

• How Ben’s early experiences on his family farm shaped his career path.
• The pivotal moments that inspired him to leave financial advising and start his own business.
• Insights into the "three pillars" of successful succession: wealth, wisdom, and wellness.
• The role of education, alignment, and planning in preparing families for succession.

About Ben Law: Ben Law is the founder of AgriCoach and the voice behind The Financial Bloke Podcast. With over 20 years of experience as a financial advisor, Ben now focuses on helping farming families build and protect their wealth while fostering strong family dynamics to ensure success across generations.

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Chapters

03:36 Ben's Journey from Farm to Finance

05:55 The Evolution of Financial Advice

08:15 Building a Successful Financial Practice

10:35 Health Scares and Life Changes

13:01 The Importance of Self-Reflection

16:19 Navigating Different Life Phases

19:11 Finding Purpose Beyond Financial Advice

22:52 Identifying Market Gaps in Succession Planning

25:34 Defining Your Skill Set and Focus

26:59 The Journey of Action and Capacity Building

30:43 Identifying the Right Fit for Support

32:05 Understanding AgriCoach and Its Mission

34:00 The Succession Triangle: Preparing Generations

36:37 The Three Pillars of High-Performing Families

40:15 The Importance of Wellness in Succession

42:39 Bringing High-Performing Families Together

45:30 Creating Time for Business Evolution

49:46 Balancing Passion and Family Well-Being

EvokeAG 2026:
I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com