Stratechery The Apple Vision Pro's Missing Apps
Jan 22, 2024
The discussion highlights the Apple Vision Pro's focus on media consumption over productivity. It considers how this innovative device could revolutionize personal viewing and home theaters. Key challenges in the app ecosystem are explored, particularly regarding Apple's revenue sharing and the absence of major streaming services like Netflix and YouTube. The implications of these missed opportunities on user experience and content accessibility are analyzed, suggesting possible collaborations to enhance the Vision Pro's app offerings.
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Vision Pro's Primary Function
- Om Malik believes the Vision Pro's main function is media consumption, particularly on the go.
- He predicts that headsets will eventually replace TVs and movie theaters.
Target Audience for Vision Pro
- The Vision Pro is best appreciated by those used to smaller screens, like iPads or phones.
- This is especially true for people living in smaller homes or with limited screen access.
iPod Strategy for Vision Pro
- The iPod's success stemmed from selling a personal device to each individual rather than one per household.
- Apple might apply the same strategy with Vision Pro, selling a personal TV to everyone.