This week, I have the pleasure of interviewing Brian Portnoy, a renowned expert in behavioral finance and author of bestselling books like "Geometry of Wealth" and "The Investors Paradox." We delve into the fascinating idea that the game of investing has been solved, with the new frontier being the pursuit of funded contentment instead of chasing alpha. Tune in to the podcast available on YouTube, Apple, or Spotify to catch the insightful conversation.

Do you understand the psychology of money? What does true wealth mean to you? Getting a healthy money mindset is difficult because our brains aren’t wired that way, but with the right help, you can work to achieve it.

In this episode of The Capital Stack, we have Brian Portnoy, a leading expert on the psychology of money, best-selling author, and has over 20 years of experience as an investor and educator in the hedge fund and mutual fund industries. He is also the founder of Shaping Wealth, a learning technology company focused on promoting financial well-being.

Listen in to learn how Brian and his team use the geometry of money to teach money managers soft skills so they can have a better relationship with their clients. You will also learn about the four sources of contentment mental model and how financial advisors use it to frame better questions about what’s important to people.

What You Will Discover:

· [02:24] Brian on how he accidentally fell into a career in the psychology of money.

· [05:15] The reasons why money triggers people and makes it harder for society to talk about it.

· [10:53] How his idea of wealth as a mindset versus rich as a number led to an opportunity to train money managers.

· [12:51] The soft skills they teach financial advisors to enable them to have better conversations with their clients.

· [16:48] He explains the relationship between wealth managers and their clients.

· [20:04] The business challenge between delivering the type of advice people want and figuring out scale.

· [22:30] Why he’s excited about building the leading platform for human-centric financial advice and experimenting with different technologies.

· [26:10] The four sources of contentment mental model – connection, control, context, and competence.

· [29:00] Random questions with Brian – book recommendations, writing process, and more!

Memorable Quote:

· “Money is hard because our brains didn’t evolve to solve these problems and now, we live in a world of never-ending financial supermarkets, twenty-four-seven financial media, and trying to resist the siren calls dopamine hits that come from the money world.”- Brian [16:20]

Connect with Brian:

· Website: https://www.shapingwealth.com/

· LinkedIn: https://www.linkedin.com/in/brianportnoy/

Books Mentioned:

· Geometry of Wealth by Brian Portnoy

· Investors Paradox by Brian Portnoy

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