The always insightful Liam Moroney stops by to talk about the state of B2B, MarTech, and measuring marketing among many other things. Liam is the co-founder of a demand gen agency called StoryBook Marketing, and he brought some hot takes about B2B in this one.
Here's what you'll learn:
- The importance of coordinated efforts between sales and marketing
- The challenges of over-measuring marketing impact
- How B2B marketing can be a more rewarding type of marketing
