MarTech Podcast ™ // Marketing + Technology = Business Growth
Effective Mobile Marketing & Attribution
Nov 10, 2024
Brian Quinn, President and GM - North America at AppsFlyer, shares insights on mobile marketing strategies in an era of privacy concerns. He discusses the impact of Apple's iOS 14 on user consent and how marketers can adapt to shifting regulations like GDPR. The conversation highlights the importance of first-party data collection and innovative measurement techniques amidst signal loss challenges. Quinn emphasizes the need to evolve marketing strategies and leverage data analytics to build stronger customer relationships.
44:22
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Quick takeaways
- Marketers must adapt to stringent privacy regulations and focus on first-party data strategies to enhance targeting efforts.
- Employing advanced analytics and developing proprietary models are essential for overcoming challenges in mobile marketing attribution amidst signal loss.
Deep dives
The Challenges of Mobile Marketing Today
Mobile marketers face a rapidly changing environment characterized by new products and heightened consumer privacy regulations. Various challenges arise, including fragmentation across platforms and signal loss, which complicate measurement and optimization efforts. Despite these hurdles, there are still high expectations for growth from executives, placing additional pressure on marketing teams. AppsFlyer aims to address these challenges by investing in solutions that help marketers navigate the complexities of mobile attribution effectively.
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