The Customer Experience Podcast 176. Features Are Commodities, Feelings Are Differentiators w/ Ethan Beute
Dec 30, 2021
19:05
Features are commodities, but feelings are differentiators. Customer experience is the last meaningful differentiator left to us — and we have to navigate it, for the most part, digitally and emotionally.
I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I ask you three questions about how you choose companies and how your feelings about companies affect your decisions.
Ready to hear the questions? Here we go:
How do you make the decision about which company to choose?
How do we create feelings about our company?
How do we create trust and confidence in a digital world?
I also mention a takeaway, a solution, and a qualifier.
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.
I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I ask you three questions about how you choose companies and how your feelings about companies affect your decisions.
Ready to hear the questions? Here we go:
How do you make the decision about which company to choose?
How do we create feelings about our company?
How do we create trust and confidence in a digital world?
I also mention a takeaway, a solution, and a qualifier.
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.