183 – Show your work as much as possible – The Caillebotte Seven
Apr 17, 2023
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Explore how Gustave Caillebotte, once overlooked, became a celebrated figure in Impressionism through the mere exposure effect. Discover the intriguing dynamics between artists like Renoir and Monet, and how media shaped perceptions. The discussion highlights the importance of marketing in art recognition and the shifting value of lesser-known works over time. Plus, learn about the significance of showcasing your own work, using storytelling to enhance visibility in both art and business.
The mere exposure effect highlights that repeated visibility of an artwork fosters greater appreciation and acceptance over time.
K-Bot's support for undervalued artists demonstrates the importance of believing in one's work despite initial rejection and skepticism.
Deep dives
The Story of Gustave K-Bot
Gustave K-Bot, a French painter in the 1800s, faced rejection from the Academy of Fine Arts for his unconventional work, particularly a painting showcasing shirtless men engaged in mundane tasks. Despite this initial dismissal, K-Bot formed friendships with then-unknown artists like Monet and Renoir, supporting them by purchasing their less favorable works in a bid to help them financially. He believed these lesser-known pieces might appreciate in value, reflecting his foresight and appreciation for emerging talent in Impressionism. Ultimately, K-Bot's works and those of his contemporaries gained recognition posthumously, shedding light on the subjective nature of art appreciation and the shifting views of what constitutes valuable art.
The Mere Exposure Effect
The mere exposure effect explains how repeated exposure to an idea or artwork can lead to a greater appreciation over time. This psychological phenomenon was evidenced by K-Bot's early support of artists whose works were not initially valued, suggesting that familiarity breeds comfort and acceptance. A modern study highlighted this effect; participants grew to prefer works from K-Bot's circle after repeated viewings, reinforcing the notion that visibility and persistence in showcasing one's work can significantly influence public perception. This reinforces the idea that to promote an idea or product, it is essential to ensure it is seen and appreciated repeatedly.
Challenging Norms in Art and Business
K-Bot's journey reflects a broader truth applicable in both art and business: just because something lacks recognition does not diminish its potential value. His commitment to his artist friends and the symbolic act of leaving behind his collection to the Academy that rejected him speaks to the importance of belief in one's work and the courage to stand against conventional wisdom. This story serves as an inspiration for entrepreneurs and creatives alike, emphasizing the importance of visibility, perseverance, and the need to navigate through skepticism. Ultimately, both in art and business, the value of an idea can often be overlooked, and it requires dedication and time to gain the recognition it deserves.
We grow to love the things we are exposed to again and again. Listen to hear how the mere exposure effect helped the Caillebotte Seven become the famous painters they are today.