
Outrage + Optimism: The Climate Podcast Inside the Earthshot Prize 2025: Royal Vision, Real Change
Nov 6, 2025
Jason Knauf, CEO of The Earthshot Prize, shares insights on the Prize's transformative global vision inspired by a trip to Africa. He emphasizes the importance of optimism in addressing climate challenges. Highlights include discussions on empowering Indigenous communities to protect forests, innovative finalists like Lagos Fashion Week's circular fashion, and floating hospitals providing essential services in Bangladesh. The episode captures the creative potential of environmental innovation as a beacon of hope amid daunting climate news.
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Earthshot As A Planetary Moonshot
- Prince William framed Earthshot as a hopeful, action-focused 'moonshot' for the planet rather than criticism of failures.
- The Prize targets five interlinked themes (land, air, ocean, waste, climate) to show practical pathways to systems change.
Winners As Systemic Illustrations
- The Prize uses specific innovators as microcosms to highlight needed system-level shifts.
- It deliberately focuses media attention on ground-level exemplars rather than trying to be an accelerator or VC fund.
Field Trip Sparked The Prize
- Jason Knauf recounts a 2018 trip with Prince William across Tanzania, Namibia and Kenya that seeded the idea for Earthshot.
- The contrast between inspiring field visits and bleak headlines motivated creating a platform to inject optimism.
