Ep.7 - Kat Cole - On a 'Vicious Mission' to Improve Foundational Nutrition

Apr 5, 2022

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Kat Cole is the President and Chief Operating Officer of Athletic Greens, one of the pioneering companies advancing the foundational nutrition movement.

Kat's background, in a word, is IMPRESSIVE. From managing the international expansion of Hooters restaurants in her early-20's to overseeing brands like Moe's Southwest Grill, McAlister's Deli and Cinnabon in her time as President and COO of FOCUS Brands, Kat is one of the leading marketing and branding minds in the world today.

In this episode, Greg and Kat go deep on Athletic Greens. Specifically, they discuss:

What it was about the company's founder, mission and potential that made her want to join
How the Athletic Greens team thinks about the idea of "continuous improvement" when it comes to their hero product, AG1
The role of foundational nutrition in taking ownership of one's health
How a premium product like AG1 may be able to make the leap to mass market
The role that marketing and branding play in growing the Athletic Greens community
Kat's philosophy of prioritizing energy management over time management

To stay up-to-date with Kat, you can follow her on Twitter @KatColeATL and subscribe to her newsletter, Checking In with Kat Cole.

If you're interested in trying Athletic Greens, follow this link to receive 5 travel packs for free.

Finally, if you'd like more on Kat's personal background and story, check out the great podcast interviews below.

Where It Happens with Sahil Bloom and Greg Isenberg: https://open.spotify.com/episode/5taL1uRYQtJcDn9F8euW8s?si=LDA5GnWTQGmWHjyxsgphwg

The Knowledge Project with Shane Parrish: https://open.spotify.com/episode/3uZEqO5xpmoC4ZGVp13Sns?si=onUZ2JtvRFe7KQe8hruCGA

And be sure to check out this interview with Athletic Greens Founder and CEO, Chris Ashenden on The Pomp Podcast with Anthony Pompliano: https://open.spotify.com/episode/1tAp6MHWoUwoPsIb9q1JzA?si=jueqUuPWRde1CSlkQN3BbA

Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com.

If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Link to (very) raw transcript of Greg and Kat's conversation: https://share.descript.com/view/ya2WmOmNoKK