The SupplyChainBrain Podcast It’s Time to Automate the B2B Order-Management Lifecycle
4 snips
Nov 14, 2025 Michael Rabinowitz, Founder and CEO of Co-Enterprise, dives into the essential topic of automating the B2B order-management lifecycle. He explores the traditional challenges of manual processes and over-ordering, highlighting the transformative role of automation. Rabinowitz discusses the importance of shared data and trust, how agentic AI can predict demand spikes, and the need for human oversight in AI systems. He also emphasizes the business benefits of collaboration and the urgency for suppliers to engage in automation for better efficiency.
AI Snips
Chapters
Transcript
Episode notes
Full Scope Of The Order Lifecycle
- Order lifecycle spans order placement, confirmation, ship notice, shipment timing, invoicing, and receipt in warehouse.
- Michael Rabinowitz emphasizes these steps must be analyzed and synchronized to avoid errors and excess inventory.
Manual Processes Cause Over-Ordering
- Traditional order management has been highly manual and reactive.
- Retailers often over-order to avoid disruptions, which creates excess inventory on their books.
EDI Isn't Enough Anymore
- EDI introduced automation decades ago but often works in batches and introduces lags.
- Modern automation must analyze flowing data to confirm ordered quantities, prices, and fulfillment in near real time.