This is HCD: Human-Centred Design, UX & Service Design The Pied Piper of accessibility: turning good intentions into real change, with Sarah Pulis
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The Pied Piper of accessibility: turning good intentions into real change, with Sarah Pulis
When Intopia was founded 10 years ago, accessibility was largely a compliance exercise that leaned on fear more than encouragement. Sarah Pulis has spent her career turning it into something people actually want to do.
In this episode of This is HCD, Hyun Song sits down with Sarah, co-founder and director of Intopia, and the force behind communities like A11y Bytes and A11y Camp. They explore why compliance alone never delivers real outcomes, how AI can both proliferate barriers and help remove them, why culture deserves its own place alongside governance and process, and how starting small and building community is often what makes accessibility finally stick.
Resources mentioned in this episode:
- 2025 Assistive Technology Survey overview: https://surveys.intopia.digital/assistive-technology-survey-2025-results/
- 2026 Global Accessibility Pulse: https://intopia.digital/global-accessibility-pulse-2026/
- Figma Make accessibility trial and resources:
- Intopia's Resources page: https://intopia.digital/resources/
Connect with Sarah:
- LinkedIn: https://www.linkedin.com/in/sarahpulis
This is HCD is hosted by Gerry Scullion. This special series on inclusive design and accessibility is guest hosted by Hyun Song.
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