Pin Talk - Pinterest Tips and Updates for Creators S1E17 Pinterest Analytics: The Good, Bad, and Ugly (and a Surprise!)
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May 8, 2025 Dive into the world of Pinterest Analytics, where understanding traffic data is key. Discover how mobile and desktop metrics differ and why those insights matter. Learn to decode patterns in your top-performing pins, and tackle the complexities of data analysis head-on. Explore the limitations of Pinterest Analytics and get introduced to PinnerAnalytics, a tool for enhancing your data insights. By the end, you'll have actionable steps to optimize your Pinterest strategy and boost your content performance.
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Initial Skepticism to Reliance
- Carly initially dismissed Pinterest Analytics as inferior to Google Analytics due to limited data and accuracy.
- Over time, as Google hid Pinterest referrals, Carly found Pinterest Analytics more reliable and accurate for pin-level insights.
Analyze Mobile vs Desktop Traffic
- Use device filters in Pinterest Analytics to compare mobile and desktop traffic separately.
- Optimize pins differently for mobile and desktop, recognizing distinct user experiences and interface differences.
Check Your Pins vs Others' Pins
- Filter Pinterest Analytics by your pins vs others' pins to understand traffic drivers.
- If others' pins drive most traffic, strengthen your account and encourage readers to save your pins.