Installs, Hiring Pressure & the Reality of Scaling Automation

In Episode 61 of the Manufacturing Automation Podcast, Michael Gimbel and Matt Moseman check in on a busy week inside two growing automation businesses.

They talk through real-world challenges around machine installs, troubleshooting communication issues, hiring engineers and machinists, forecasting workload, and balancing growth with capacity. The conversation also dives into marketing realities in manufacturing, paid ads performance, content strategy, and how small process improvements compound over time.

This episode covers:

• Automation installs and on-site problem solving

• Hiring strategies for engineers, machinists, and technical roles

• Sales momentum, pipeline pressure, and start-date driven closes

• Marketing experiments, ad performance, and ROI realities

• Continuous improvement, version control, and product refinement

• The mental load of running and scaling automation companies

If you’re building or running an automation, CNC, or manufacturing business, this episode offers an honest look at what growth actually feels like week to week.

No fluff. No theory. Just two founders building the future of industrial automation.

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