#10: Decoding B2B Sales: Show the d@#! product (Lower Middle Market Edition)

Hey there PROs!

Ever found yourself navigating the B2B sales landscape and thinking there's got to be a simpler way? Our guest, Eric Dodds from RudderStack shares that sentiment, and in this episode, we talk about easing the often complex sales process for businesses under $50 million in revenue. We walk through the steps companies can take to make crucial sales information accessible on demand, thereby lightening the load for buyers and expediting the path to product validation in a competitive market.

Here are the blog posts that we talked about: 

• Announcing the Data Quality Toolkit: guarantee quality data from the source
• Feature launch: Data Catalog for collaborative event definitions
• Feature launch: Tracking Plans for violation management
  • This is the one with the Arcade that goes end-to-end with a view of the impact on the marketing tool 
• Feature Launch: Health Dashboard for data quality monitoring and alerting
• This is the tool RudderStack uses for the demos