The PR Breakdown with Molly McPherson 36: Professional Development: You Can’t Succeed Without It
My job is professional development. I teach business leaders how to up their communication game in workshops, talks and online forums...and podcasts.
I’d like to think that I have my presentation and curriculum development skills up to par with some of the best--a requirement when you’re trying to keep high-achieving students engaged.
But I hear two things from many of my audience members: either they feel like their organization doesn’t offer much in the way of professional development for someone at their level or they just don’t have time to engage in developing their professional skills.
I don’t care if you’re an entry-level employee or running a department, interning out of college or are CEO of your organization, every person in business today needs to focus on professional development. If you don’t keep developing your skills, you’re going to get left behind. And those books on your bookshelves don’t really qualify as professional development.
How do you find the time? On-demand learning, when you learn exactly what you need, at a time that’s convenient for you. And right from the comfort of your home or office.
Mentioned In This Episode
Cutlip and Center's Effective Public Relations (11th Edition)
AP Stylebook (2019 Edition)
Crisis Communications: Master of Disaster
Side Hustle: From Idea to Income in 27 Days by Chris Guillebeau
The 4-Hour Workweek by Timothy Ferriss
Profit First by Mike Michalowicz
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