Host Garrett Clark sits with Dusty Heyrend, Magnum's Customer Support Specialist, to talk about Salt Lake City based electric bicycle company, Magnum. In their conversation, they talk about the key differences between riding a normal bicycle and an E-bike. Magnum's startup journey and how the company expanded its reach to bike dealerships and how Magnum bikes are made. Finally, they discuss the future of electric bikes and how Magnum is expanding its demographic.

Outline of the show: 0:00 Utah Outdoor Association 0:20 Dusty Heyrend, Magnum Bikes 2:15 E-bike basics 4:00 The e-bike smile 7:00 The business 10:00 Customer support 13:30 Demographic, technology 16:50 Supply chain logistics 22:30 Regulation in biking and batteries 25:00 Who does what 29:00 Dealership relationships 31:40 Referral marketing 35:00 Managing inventory 36:00 Where to find   Show links: https://magnumbikes.com https://utahoutdoor.org   Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/