Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:

How to test new products without pressure.
How to turn slower months into growth opportunities.
Tips for launching a campaign with what you already have.
How they use text in the sales process.

Show Notes & Links

[4:02] What are the benefits of building a product before a brand?
[7:32] How to map out and plan your year.
[8:35] When did Valentine’s Day planning start?
[10:20] Using what you already have to create a campaign.
[11:38] How do you think about text vs. email?
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Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)