Marketplace Tech A look back at 20 years of podcasting
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Dec 23, 2024 Nicholas Quah, a podcast critic for Vulture and New York Magazine, dives deep into the fascinating evolution of podcasting over the last two decades. He highlights the origins of the term originating with the iPod and Apple’s groundbreaking role in popularizing the medium through iTunes. Quah discusses monetization strategies that emerged, the impact of YouTube's rise, and how celebrity involvement has reshaped the landscape. He also considers the identity crisis between audio and video formats that creators face today.
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Early Podcasting Business Model
- Early podcasting lacked a clear business model, similar to early blogging.
- Podcast networks emerged, selling ads directly, but proving audience size was difficult.
Technical Changes in Podcasting
- High-quality audio streaming and detailed analytics transformed podcasting.
- Spotify's entry in 2019 aimed to standardize metrics and attract advertisers.
YouTube's Impact on Podcasting
- YouTube's rise as a primary podcast platform created an identity crisis for podcasting.
- The influx of money during the pandemic inflated a podcasting bubble, which later burst.