The Brian Lehrer Show

100 Years of 100 Things: Best Sellers

May 21, 2025
Tina Jordan, deputy editor of The New York Times Book Review, shares her insights on the compelling history of best-selling books over the past century. She discusses how pivotal titles like 'The Great Gatsby' and 'A Handmaid's Tale' reflect broader cultural changes. The conversation dives into marketing strategies that shaped reader preferences in the 60s and 70s and examines the rise of genres such as young adult fiction and romanticy. Each bestselling book reveals not just literary trends but the evolving narrative of American society.
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INSIGHT

Early NYT Bestseller Tracking

  • The New York Times started tracking book sales in 1851 using reporters visiting bookstores.
  • Bestseller lists back then were based on correspondence, not data, making them less precise than today.
INSIGHT

Western Novels and Early Hollywood

  • Zane Grey's Westerns dominated 1920s bestseller lists, combining book sales with Hollywood film rights.
  • His success marked the first major crossover between literature and movies reinforcing each other's popularity.
ANECDOTE

Poetry and Plays as Bestsellers

  • Poets in the 1920s could make a living just by selling poetry, surprising by today's standards.
  • Plays and poetry, uncommon on bestseller lists now, regularly made the lists then.
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