The Impulso Podcast E123: Luckin Coffee brings manufacturing back to the USA?
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Jun 27, 2025 Luckin Coffee is making a bold entrance into New York City, targeting Starbucks directly. The hosts discuss its ecommerce platform approach, which turns coffee shops into mini fulfillment centers. They highlight innovative marketing tactics, including food trucks and influencer promotions to create buzz. Luckin's rapid product iteration sets it apart, enabling frequent menu changes. Yet, challenges loom regarding organizational readiness and labor issues as it expands in the U.S. Will this coffee giant thrive in the competitive landscape?
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NYC Launch Via Pop-Ups And Influencers
- Luckin announced two New York City stores via Instagram and pop-ups before official openings.
- They used food trucks and influencer giveaways to build early hype and brand awareness.
Choosing Manhattan To Target Mainstream New Yorkers
- Luckin targets mainstream New Yorkers rather than just Chinese diaspora by choosing Manhattan locations.
- Their quick, commuter-friendly model fits NYC's on-the-go coffee culture.
Stores As Micro-Fulfillment Centers
- Luckin operates like an e-commerce platform where stores act as micro-fulfillment centers.
- Stores primarily manufacture drinks to be picked up, minimizing front-of-house service.