E123: Luckin Coffee brings manufacturing back to the USA?

Luckin Coffee is finally entering the U.S. — starting with New York City. Will Luckin be able to challenge Starbucks in its own backyard?

Many mistake Luckin’s product as simply coffee. It is not - Luckin is more like an ecommerce company. 

Tune in as we explore: 

• Luckin’s platform-like model, and how it turns its coffee stores into mini fulfillment centers;

• Why Luckin launched in New York, unlike Chagee in Los Angeles;

• How Luckin’s digital DNA gives it a global edge;

• What challenges Luckin may face, particularly in terms of organisation and people

00:01:00 – Luckin launches in New York

00:04:30 – Food trucks and free coffee: how Luckin builds brand

00:07:30 – Luckin is more like an ecommerce platform than coffee chain

00:11:10 – This is not Luckin’s first international venture  

Featured materials: 

Luckin Coffee enters Malaysia with an unconventional partner, TheLowDown

https://thelowdown.momentum.asia/luckin-coffee-enters-malaysia-with-an-unconventional-partner/

Luckin Coffee lands in New York: Can it take on Starbucks at home?, TheLowDown

https://thelowdown.momentum.asia/luckin-coffee-lands-in-new-york-can-it-take-on-starbucks-at-home/

E86: Luckin Coffee opens 20,000th store, The Impulso Podcast 

https://www.youtube.com/watch?v=MRg4JqFMmwk

Coffee in Southeast Asia, Momentum Works

https://momentum.asia/product/coffee-in-southeast-asia/