Ecosystem Secrets: How Premier Cannabis Brands Scale ft. Nate D

Feb 20, 2025

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Consumer buy brands. And in cannabis, California brands reign supreme because they uphold the most sacred element in any relationship—trust.

Trust isn’t just about marketing—it’s about consistency, quality, and experience. The moment a brand breaks that trust, it loses everything. But expanding a highly trusted California brand into new markets isn’t just about slapping a logo on a jar—it’s about ensuring the same elite quality, cultivation standards, and consumer experience across state lines.

So how do you scale a collective of powerhouse cannabis brands while maintaining the trust that made them successful in the first place?

This week, we sit down with Nate D, co-founder of Turn, Made, and Project Packs, to break down:

·Why Trust Is Cannabis’ Most Valuable Asset

·How a Collective Model Helps Cannabis Brands Scale

· The Cultivation & Quality Challenges of Scaling Cannabis

Chapters:

00:00 Introduction to Nate D and His Ventures

02:48 The Ecosystem of Cannabis Businesses

06:07 Quality Control in Cannabis Cultivation

09:08 Scaling Challenges in Cannabis

11:56 The Importance of Team and Trust

15:07 Navigating Market Trends and Consumer Preferences