Tourpreneur Tour Business Podcast
Blogging Part 3: How Repurposing Content Can Help You Expand Your Audience and Reach
May 19, 2021
In this engaging discussion, marketing expert Dorene Wharton, who specializes in blogging for tour operators, shares her insights on the power of content repurposing. She breaks down strategies for transforming existing blog posts into engaging videos and social media snippets. Dorene emphasizes the benefits of short videos versus longer formats and offers tips to encourage audience sharing. Learn how to streamline your content creation process and explore tools that can help expand your reach across various platforms!
28:09
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Quick takeaways
- Repurposing existing content into various formats allows tour operators to engage a broader audience and cater to diverse consumption preferences.
- Focusing on evergreen content ensures long-term relevance, allowing repeated repurposing to attract both new and returning visitors over time.
Deep dives
The Importance of Repurposing Content
Repurposing content is crucial for tour operators as it allows them to maximize the value of their existing materials. By taking a piece of content, such as a blog post, and converting it into different formats like videos or social media posts, operators can reach a wider audience and cater to various consumption preferences. This strategy not only saves time but also helps to ensure that key messages are reinforced across different platforms. For example, turning a blog post about travel essentials into a series of engaging social media snippets can significantly enhance visibility and engagement.
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