Explore Preston Summerrow's journey from a rising YouTuber to a successful creator. Delve into topics like viral videos, balancing work-life, embracing failure, and creative brand deals. Discover insights on thumbnail design, storytelling mastery, and genuine creativity in content creation.
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Quick takeaways
Successful creators balance authenticity with successful content creation.
Editing is crucial in bringing videos to life, emphasizing the need for a cohesive team.
Finding balance between work and personal life is essential for married YouTubers.
Content creators must balance engaging short videos with thoughtful long-form content to evolve.
Deep dives
Preston Goes: Journey to Success
Starting as a small channel on YouTube, Preston Goes found inspiration from watching creators like Casey Neistat and Roy Kramer. His first foray into YouTube was in travel videos, aiming to capture the essence of his trips. Over time, inspired by Eric, Preston began to see YouTube as a potential career path, leading to more focused content creation.
Branding and Channel Development
Initially drawn to travel content, Preston Goes evolved to consider the business aspect of YouTube. Balancing authenticity with successful content, he aims for a lean team approach similar to Ryan Trahan, focusing on editing and production to enhance storytelling.
Editing and Production Strategy
Preston Goes emphasizes the importance of editing in bringing a video to life. While contracting editors for rough cuts, he enjoys the editing process, indicating a personal connection to this part of content creation. As his channel grows, he seeks a full-time editor and producer to build a cohesive team.
Family, Work, and Balancing Priorities
Navigating the challenges of being a married YouTuber, Preston Goes confronts the need to balance work with personal life. His dedication to the creative process often requires explanation and understanding from his partner, highlighting the intrinsic connection between his identity and his work on YouTube.
The Contrasts in the Creative Process and Workload Distribution
The episode delves into the contrasting approaches within the creative process, highlighting the speaker's transition from focusing on short, explosive content like youtube shorts to embedding more extended, thoughtful content into the channel. The discussion emphasizes the push-pull dynamic between balancing the engagement-driven short videos and the depth and complexity required for long-form content. It underscores the evolution and challenges of crafting a creative vision while navigating the demands of building an audience.
Navigating Imposter Syndrome, Comfort, and Personal Growth
The podcast explores the creator's journey through imposter syndrome and the quest for comfort and growth within the digital creator space. The conversation delves into personal struggles with self-worth, aspirations for authenticity in content creation, and the ongoing battle with imposter syndrome despite external success. It underlines the quest for personal fulfillment and creative satisfaction over the pressures of public recognition and audience expectations.
Balancing Creativity and Fundamentals in Content Production
The episode delves into the essential components of content creation, emphasizing the critical aspects of packaging, honesty, and brand alignment within each video uploaded. It stresses the importance of adhering to fundamental checkpoints such as title quality, storytelling coherence, and brand consistency, regardless of the creative direction taken. The conversation highlights the relentless pursuit of creativity while grounding it in a structured approach to content delivery to ensure lasting success and audience engagement.
Today on the Colin and Samir Show, we’re interviewing Preston Summerrow, aka Prestongoes. Preston is an up-and-coming creator, with just under 600K subscribers. Over the last year, his videos have exploded. On this episode, we'll explore how he figured out what works on YouTube and his advice for creators.
