Does Consumer Sentiment Matter Anymore?

Eddie Yoon and Ted Rossman break down consumer sentiment. Ted thinks we’ve put “too much emphasis” on it in recent years, arguing that there’s been a divergence between sentiment and reality since the pandemic. If you only looked at consumer sentiment, “you’d think we’d been in a recession for six years now.” Eddie notes generational differences, with Boomers happy and Gen Z negative. “Gen Z no longer believes in the American Dream,” he says, “they’re trading in the traditional life path.”

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