We've heard from Mohammad Anwar CEO of Softway who turned his company around leveraging Love As A Business Strategy (S1 E 20 aired September 29, 2022) but what about the executive team? In this episode, we hear from Jeff Ma, the director at Softway who has been on the ride the whole time. As someone who thrived as a Command and Control leader, Jeff helps us understand the realities about shifting into a compassion-based Servant leadership style. Don't miss this. Oh, and buy the book (it's incredible!): Love As A Business Strategy
And don't miss their podcast: LAABS

More about Jeff:

Director at Softway & Culture+

Follow Softway on LinkedIn to attend their Innovating Teams Webinar (sooo good)

Jeff Ma is the Director of Product Development at Culture+, co-creator of the Seneca suite of products and services, host of the ‘Love As A Business Strategy’ podcast, and WSJ Best Selling Author of 'Love as a Business Strategy.’ 

Coming up through a decade in the gaming industry, Jeff eventually found his niche in project management and agile coaching at Softway. As he continued working with teams and clients in scrum and agile environments, however, he started seeing the stronger underlying importance of culture in truly high performing teams. Pushed by a combination of his own introspection, feedback from his colleagues, and a whole lot of uncomfortable practice - Jeff shifted head-first into a new mission that he shares with his team: to bring humanity back to the workplace. 

Nowadays, he’s hyper-focused on helping people find a workplace culture that allows them to be their whole selves - their best selves. Jeff is leading the development of various products and tools that are crafted with a culture of love at its center. As a co-facilitator of Seneca Leaders and the other experiences in the Seneca suite, he is also connecting and transforming leaders around the world directly - helping them improve their mindsets, behaviors, and leadership capabilities.