Disrupting the Tradespeople Market with Rated People's CEO Celia Francis (MDE290)

Minter Dialogue Episode #290 Celia Francis is CEO of Rated People, a marketplace in the UK for tradespeople, such as plumbers and electricians. It's a disruptive player, making waves. In this interview with Celia, we look at the challenges of setting up and driving this business in a £50B market, how to create a trusted network, build up the consumer demand with 31 different trades in as many neighbourhoods as possible in the UK. We also explore how Rated People does its marketing, and tackles issues such as machine learning. A world of opportunities with lessons to be learned.

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