Adapting To A Wild Election Cycle – Jessica Anderson (Sentinel Action Fund)

Jessica Anderson, President of the Sentinel Action Fund and former Executive Director of Heritage Action for America, discusses strategies to navigate the unpredictable 2024 election. She highlights the surge in absentee and early voting, emphasizing the need for flexibility in campaign tactics. Anderson underscores the importance of personal voter contact and grassroots efforts over traditional advertising. Additionally, she introduces innovative tools for relational organizing that enhance political participation through personal connections.