Campaign Trend Podcast
Rules Of The Road For AI In Political Ads – Scott Brennen (University of North Carolina)
Jan 24, 2024
Scott Brennen, Head of online expression policy at the University of North Carolina’s Center on Technology Policy, discusses the current state of AI in political ads, potential harms and benefits, challenges of regulating technology, using policy experiments to understand AI's impact, and recommendations for protecting campaigns from AI-related harms.
25:05
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Quick takeaways
- AI-generated imagery in political ads can be categorized as publicity, alteration, or fabrication, with fabrication being the creation of entirely false content using AI.
- The report suggests that while some concerns about AI in political ads may be overstated, there is a need to address underrated risks, particularly regarding biases in AI-generated content and the potential amplification of misinformation through social media platforms.
Deep dives
AI in Political Ads: Current State and Categories of Use
AI-generated imagery in political ads can be categorized as publicity, alteration, or fabrication. Publicity involves showcasing the AI-generated imagery as a central aspect of the ad, while alteration refers to subtle changes made to existing imagery. Fabrication entails the creation of entirely false content using AI, such as manipulating images to depict non-existent events. Although there are limited known examples of AI in political ads currently, it is expected to increase in prevalence.
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