The 360 Experience AI Secrets from Big Tech: Scripts, CRM Hacks & Marketing Tips for Loan Officers (with Haavn AI)
In this episode of The 360 Experience Podcast, Tim Braheem takes mortgage loan officers into one of the most important conversations of our time: artificial intelligence and its role in transforming the mortgage business.
Joining Tim are Mary Hurd and Sebastian “Seb” Assaf, founders of Haavn AI in London. With decades of experience at Google, Microsoft, YouTube, and Meta, Mary and Seb bring rare insight into what’s possible with AI and how mortgage professionals can apply it today. They dive deep into the tools, prompts, and frameworks that originators can implement immediately to gain an edge and stay on the forefront of the AI revolution.
Top Takeaways for Loan Officers:
1️⃣ How to brief AI like your eager intern so it becomes a true teammate in role-play, objection handling, and sales prep.
2️⃣ The transcript-to-follow-up system that turns every client or Realtor meeting into same-day action steps and personalized outreach.
3️⃣ The 90-day nurture campaign framework you can build, launch, and improve with AI to stay top-of-mind with past clients and partners.
We want to hear from you! What challenges are you facing in your business right now? Email us at 360@theloanatlas.com with your questions and struggles - you may hear them answered in a future episode.
DOWNLOAD THE FREE RESOURCE FROM MARY AND SEB
https://haavn.ai/360-experience
Get in touch with Mary and Seb: https://haavn.ai/
Check out Notebook LM: https://notebooklm.google/
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➡️ ABOUT TIM BRAHEEM
With more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.
➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/
➡️ ABOUT SEBASTIAN ASSAF
Sebastian brings over a decade of experience from Google, YouTube, and Apple to the challenge of defining visual identities for new technologies. At YouTube, he led art direction for the platform's first advanced effects suite, combining top creative talent with cutting-edge AI to empower millions of creators. Working with Google Research's speculative design team, he shaped early concepts and user experiences for pioneering AI technologies,
including early versions of Gemini, AI operating systems, and AI agents.
➡️ ABOUT MARY HURD
Mary helps people and teams make sense of change. For more than a decade, she’s launched products used by billions, shaped global brands, and led high-performing teams. As Global Program Lead at Meta, she introduced the company’s first professional certifications and rolled out WhatsApp Communities worldwide. As a Product Marketing Manager at Google, she steered the European launch of the Google Assistant. Combining
product strategy with facilitation and coaching, Mary builds enablement programs that bridge technology, learning, and innovation.
➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/
➡️ FOLLOW TIM BRAHEEM
Instagram ► / tbraheem
LinkedIn ► / timbraheem
➡️ FOLLOW THE LOAN ATLAS
Instagram ► / / theloanatlas
#TheLoanAtlas #The360Experience #MortgageCoaching #MortgageSuccess #MindsetMatters #MortgageAdvisor #MortgageBusiness #MortgageLeadership #SelfMastery
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