Great Day in Sales

Lucas Wilson: Throw Out Your Playbook

Apr 17, 2024

32:05

Summary

Luke Wilson, CEO of Signpost, shares his journey to his current role and his passion for serving small to medium businesses. He discusses the challenges and opportunities of stepping into a remote organization as CEO and emphasizes the importance of building a strong go-to-market motion. Wilson highlights the value of investing in training and development for sales teams and the need to focus on upselling and cross-selling to existing customers. He concludes by emphasizing the importance of learning from every customer interaction and using those insights to improve.

Takeaways

Invest in training and development for sales teams to improve their skills and effectiveness.
Focus on upselling and cross-selling to existing customers to maximize revenue opportunities.
Build a strong go-to-market motion that aligns with the needs of small to medium businesses.
Learn from every customer interaction to continuously improve and provide better service.

Chapters

00:00 Luke Wilson's Path to Signpost
02:02 Taking on the Role of CEO
05:17 Stepping into a Remote Organization
08:54 Preparing for the CEO Position
11:02 Building a Go-to-Market Motion
12:24 Passion and Excitement for the Role
19:19 Investing in Training and Development
23:29 Reorganizing for Success
26:00 Focusing on Upselling and Cross-Selling
29:14 Making Every Day a Great Day in Sales